Every Innovation Takes Shape: All the Brema Group News at Host Milano 2025
Proud ice makers since 1985
Host Milano 2025 was the perfect stage to showcase the latest innovations, sustainability, and design in the world of professional ice machines.
From October 17 to 21, Brema Group welcomed visitors, partners, and industry professionals to a unique experience where every detail told a story of evolution and commitment.
New Brema CB design: functionality and style
The CB line has been renewed thanks to the collaboration with industrial product designer Odoardo Fioravanti, combining a modern style with a high-end target. The new version is user-friendly, with removable panels that improve airflow and make the ice maker more versatile and efficient, even in environments with poor air circulation. The updated design not only enhances aesthetics but also optimizes usability and performance, confirming Brema’s ability to merge innovation, functionality, and high-level design.
B-Qube: innovation and versatility
The B-Qube range, born for the world of mixology, has expanded with two new formats designed to elevate the drinking experience.
The Glam B-Qube 16g offers greater versatility in cocktails, ideal for drinks that require quick chilling without excessive dilution, perfect for tastings, events, catering, and wine tastings. Its size fits all types of glasses and allows bartenders to control the ice portion for each drink.
The Big B-Qube 34g ensures long-lasting cooling for “on the rocks” drinks such as whisky, rum, and premium gin, enhancing the visual impact of the glass and communicating quality and attention to detail, while reducing overall ice consumption.
These new formats join the classic B-Qube 23g, offering a complete range that combines aesthetics, functionality, and portion control for every bartender’s need.
Smart connectivity for total control
At the heart of the booth, three trees tell our story. Their shared roots represent the brand’s core values and established identity. The sturdy trunks symbolize the continuity of our commitment, while the branches reaching toward the sky reflect our vision of an increasingly sustainable future.
Every design element becomes a concrete symbol of Brema Group’s path: a journey connecting past, present and future through a clear and powerful visual language.
Why visit Brema Group at Host Milano
The Brema Connect system is based on an integrated Wi-Fi module that links the machine to a dedicated web portal and a mobile app available for iOS and Android, allowing remote monitoring and management in a simple and immediate way.
With Brema Connect, end users have full control of their ice machine via smartphone, receiving notifications on cleaning, maintenance, and alerts, with the ability to schedule power on/off and cleaning cycles, ensuring higher reliability and longer machine life without the need for technicians during initial setup.
For dealers, the Brema Control portal simplifies remote management of machines, providing access to complete diagnostics, temperatures, and activity logs, allowing faster and more targeted interventions.
The system also allows greater control over users’ execution of cleaning and maintenance, making overall management more efficient
NTF: A Fresh Look for a Historic Brand
NTF, the group’s long-standing brand, now features a new logo and redesigned machines. This visual refresh represents the brand’s evolution while keeping the same quality and reliability that have made it a benchmark in the industry.
Brema Group’s New Area: The Support & Tech Hub
Brema Group has launched a new area dedicated to partners and technicians: the Support & Tech Hub, designed as a unique reference point for dealers and professionals.
The Support & Tech Hub offers immediate technical assistance, with fast and competent responses in Italy and worldwide, available 24/7 thanks to AI support. Its spare parts strategy is smart and personalized, with wear kits and tailor-made solutions for every customer, plus the option to extend warranties. Dedicated technical training is provided to dealers, technicians, and key end clients, while remote monitoring of machines represents the new frontier of proactive service.
The Hub acts as a bridge between the field and the factory, collecting real feedback and transforming it into valuable input for product evolution and R&D. It also features an internal service for the Italian market, with a hands-on lab to test, learn, and innovate.
In this way, the Support & Tech Hub becomes an invisible yet essential product at the heart of the Brema Group ecosystem.
24/7 Support Enhanced by the New AI Chatbot
Supporting the new Hub, Brema Group has introduced an innovative digital tool: an AI chatbot integrated into the website, fast, intelligent, and always connected. Built on 40 years of technical know-how, it delivers instant, multilingual responses 24/7, ensuring continuous support before, during, and after the sale, improving the experience for both clients and dealers.
Online Configurator: Choosing the Right Machine
Finally, Brema Group’s website features an online configurator, a digital tool that guides customers in selecting the ice machine that best fits their needs. From the very first step, it provides concrete support, full access to the entire Brema Group range, and precise results with just four simple inputs, making it intuitive, immediate and perfect for finding the right solution for any professional setting.
Thank You to Everyone
A heartfelt thank you to everyone who visited our stand at Host Milano 2025. Your presence and interest are a true source of inspiration and motivation for us. To relive the highlights of the event, we invite you to watch our recap video and follow us on our social channels to stay updated on the latest news.
